“U up?” is universally understood throughout the cosmos.
By Juliana Pache (as seen on fader.com)
In the new video for his debut single, “I Call Her,” featuring Seven Davis Jr., Philadelphia producer and DJ Matthew Law calls out to his alien lover by shooting a laser beam into outer space. The luminous track, which was featured in his 2017 FADER Mix, is the first preview from Law’s forthcoming solo EP, projected to arrive in 2019.
The inspiration for the clip came from Donte Neal, a Philly-based visual artist and founder of Philadelphia Printworks, who animated the video. Over email, Law explained how the partnership came about: “We’ve been friends for years. I came to him with the idea of making a short, repeating animation for the song; something simple for YouTube. He was like, ‘Nah, I have an idea, bare with me for a bit.’ A month or two later, we had this wild animated story of intergalactic love. It was originally a homage to a past relationship, but somehow became so much more.”
Watch the video below.